Development Marketing Group
Coldwell Banker
Combining new development marketing expertise with the unparalleled market reach of the nation's #1 brokerage company,
the Development Marketing Group at Coldwell Banker offers an unmatched full-service platform that creates the highest value for our clients.
Our Services
We offer a comprehensive suite of services that adds value to your development at every stage of the project.
From in-depth market analysis to optimized marketing strategy to effective sales execution, our goal is to help you exceed yours.
RESEARCH & ADVISORY
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Market Statistics and Trends
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Demand/Absorption Studies
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Supply/Pipeline Studies
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Project Analysis
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Target Market Analysis
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Competitive Analysis
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Program Recommendations
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Pricing Strategy & Model
STRATEGIC MARKETING
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Positioning & Differentiation
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Cross-Platform Strategy
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Project Marketing Plan
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Marketing Timeline and Budget
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Creative Development Collaboration
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Media & Public Relations Plan
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Sales Gallery Design & Programming
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CRM and Sales Tools Implementation
SALES MANAGEMENT
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Multi-phase Sales Strategy
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Assemble and Train Sales Team
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Sales Launch and Opening
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Pricing and Inventory Strategy
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Sales Process Management
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Broker Outreach Program
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Analysis & Reporting
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Closing Management
Local Expertise | National Coverage | Global Reach
We are experts in the Southern California market. Furthermore, we are part of an
expansive national and global network that maximizes the market reach for our clients' developments.
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#1 Brokerage Company in Southern California
#1 Brokerage Company in the U.S. covering 50 Major Metro Markets
43 COUNTRIES | 3,000 OFFICES | 94,000 AGENTS
About Us
The Development Marketing Group at Coldwell Banker brings together specialized development marketing expertise
with the top local market experts to custom tailor the most effective team and strategy for your project.
Share your vision with us and let us work with you to achieve it.
Kellie Kao Miles
Managing Director
Development Marketing Group
Kellie has extensive expertise in real estate, finance and strategic planning. She and her team have
worked on over $1 billion in new developments.
As an award-winning broker, a Certified International Property Specialist, CPA and former CFO of a leading hotel technology company, Kellie brings a breadth of experience to her role.
Kellie is an active leader in the real estate industry. She serves on the Advisory Board of the Urban Land Institute Los Angeles and is Chair of the Programs Committee.